Raised by Regina Castaneda
Q: Can you please share the names of the companies with stellar examples of leveraging the network to address complaints?
That's an easy one. Dell.
The computer hardware giant has really embraced social media to turn their company around in recent years. After being hit hard (just Google "Dell Hell" and you'll find a wealth of blogs and articles), Dell now actively monitors the social web for negative references and they act on them immediately. Often that's just a response to say "we heard you and will be in touch" but it's enough to stop these complaints escalating into events that affect the public image of the company. Michael Dell puts a clear and visible importance to the use of social media to tackle customer complaints and the program has been a phenomenal success.
