Welcome to the group Build or Join?

Created for attendees of the upcoming Ramius webinar Do You Really Need Your Own Social Network?, this group is located on Sixent, a social networking platform for people and business.

The Webinar is scheduled for April 14, 2009. The slide deck will be posted on this group closer to this date.

Webinar Description

The Social Web has been a sea change to the way in which we live and work. The use of mainstream media to promote our brands has been giving way to people connecting and communicating with each other – and participating organizations – online.

Consider that, among the general adult population, some 1 in 5 will now read a blog at least once a month and are probably a member of a social networking site. And, in considering a younger demographic, some 41% of youth will visit a social networking site every day. It is no surprise that the popularity of social media for online marketing is expected to continue accelerating in 2009.

Join Phil Dame and Steve Thompson from Ramius Corporation for this one-hour Webinar as they share tactics and best practices to evaluate whether your company is better served using consumer services such as Facebook, MySpace and LinkedIn, or by building your own white-label social platforms when executing different kinds of “social marketing” initiatives in 2009.
Learn about:

• Examples of different strategies and tactics that best complement using established consumer social networks and white-label platforms
• Some of the advantages and limitations of both that you should be aware of
• Ways to merge custom applications with consumer social networks to maximize benefit

Leave us some questions and comments about this topic, and begin building a dialogue in advance of the webinar.

We look forward to speaking to you on the 14th April!